09. My Target Audience

As I have decided what genre of music I am going to create my magazine on (R&B/ Urban street) I thought I would do some planning on this to appeal to my target audience. 

History of R&B/ Urban street

R&B is the street abbreviation for the term Rhythm and Blues, and is a popular genre of African American music that originated from the 1940's. The migration of African Americans to the urban industrial centers of Chicago, Detroit, New York, Los Angeles and elsewhere in the 1920s and 30's created a new market for jazz, blues, and related genres of music, often performed by full-time musicians, either working alone or in small groups. The term "urban" is also heavily associated with African-American music, particularly for Contemporary R&B in African-American contexts. Thats why I have conjoined the two genres to make one as there conventions are so closely linked anyway. 

The type of artists and musicians in this genre:

• Christina Aguilera 
• Beyonce
• Chris Brown
• Drake
• Ne-Yo
• P!nk
• Nicki Minaj
• Rhianna
• Sean Kingston
• Snoop Dog
• Taio Cruiz
• Jay Z
• Kelly Rowland
• Tinie Tempah
• Destinys Child
• Little Mix

Target audience

• Ages 14-21
• Mod/ current interest in music
• Party lovers
• Fashion conscious
• Socialites
• Either gender- more aimed at females as it incorporates fashion and lifestyle.

I eventually want my magazine to have a really cool and current vibe to it attracting attention of R&B lovers and celebrity gossipers.  I haven' t as yet decided on a price for my magazine but I am thinking around the £1.50- £2.99 mark as my target audience is mainly students and obviously does not have much disposable income, to spend on luxury's like magazines. However I feel if it was this is a fair price to ask for a professional action packed magazine.