Monday, 16 April 2012

36. Technology

Throughout this process I have used many different resources to make my school magazine, research and my final music magazine.





I have mainly used an Apple Imac during school time (lessons), and if I could use one in my free periods I would. I used the mac for research, and making my school magazine at the begging of the process. Some people had difficulty working the macs however I am used to their software and prefer it over windows as I have a mac at home too. I feel they are professional and can offer a professional finish to whatever work you do on them.










For my work from home I was able to use my Mac which was perfect as the software was suited, and there were no complications through transferring work. It allowed me to do all what I did at school and finish off my magazine. The one problem was trying to view my magazine on full screen you could never view the whole thing on a smaller laptop like you could on the larger school macs. Therefore it was harder to visualise what the magazine would look like. As the laptop is portable I was able to carry on the work anywhere this was helpful as I could bring it into school in my free periods and finish anything I needed to. 
To transfer work from Mac to Mac I used my hard drive, I feel these are more reliable than a memory stick as you can store more items and its bigger so you are less likely to loose it. 






To make both my preliminary task and final task I used the Mac supported program "Pages". I found it was an easy program to use and allowed me to do everything I wanted, however it was complicated when it came to the double page spread as it did not allow you to let the text flow from one page to the other continuously. 



 I have my own camera a Cannon SX200 and I used this for both my school magazine and my music magazine. It is a fairly high quality camera and I am always pleased with both the quality and outcome of pictures whenever I use it. 




To edit my pictures I used Iphoto which is on the mac, it is a simple editing software and only allows you to crop, tilt, change brightness and contrast, redeye and get rid of any imperfections. Which to be honest is all I really needed it for as the camera takes pictures to a high standard. However it would of been nice to be able to use photshop or another higher quality photo editor just to have an overall more professional look. 




For me Google is the fastest most efficient search engine and I use it for all of my subjects, As I use it often and trust the information and links it gives me I used google a lot for research and background information. 








I used the Google associated Blogger to upload everything I do in association to my magazines. I have uploaded all the changes and tweaks to my magazine and any background information or research that I have carried out. 

Thursday, 12 April 2012

35. My Finalised Magazine inserts








34. Final draft- Double page spread.


 I finally decided to stick with the original colour scheme as it is easier to read and looks more professional. I have also lightened and brightened up the colours to a lighter purple and green to add a fresher more vibrant feel to the magazine. 

33.Slight Dilema regarding my double page spread!



I am stuck as to which side of the page I prefer regarding the  colour scheme? I am edging more towards the right hand side. PLEASE help me decide tell me your thoughts. 

Friday, 30 March 2012

32. Third Draft- More changes to my front cover

As you can hopefully notice I have made a few changes to my front cover, mainly neatened it up and made the cover look more professional and sleek. I have moved all the images and features onto the left hand side of the page as I feel this connotes a magazine front cover more. I have also moved the barcode up to underneath the main sub-heading and the price is now clearly stated as I feel it looked too cluttered at the bottom of the page. I have also moved what was originally in a text box about the main cover story "Gee's Secrets, Scandals and Saucy Tips", I thought it would be a nice and personal touch to the magazine to slant the text and put it across her arm. I feel this is slightly breaking the magazine conventions as I have never seen it done before however I like that about my magazine as I want it to have a bit of an attitude as that is the flavour of RnB music. 
Tell me what you think??

31. Second draft- Front cover

As you can see this second draft differs greatly from my first, taking the more modern approach to RnB. I feel the image is very strong with my front cover however I am unsure of the layout of the images I don't know weather they should all be on one side of the page? I feel the main heading is really strong and is eyecatching, and the colour scheme is cool and sophisticated. However i feel the whole thing needs to be more proffesional looking and tighter so I will work on that.

Thursday, 29 March 2012

30.Feedback

Talking to some people that fall into my target audience they prefer the second draft as the the text is not so intimidating and is more reader friendly. However they feel i have moved from one extreme to another having too much text to not enough, therefore I am going to try and meet halfway and get the ratio right with my next draft, and tidy up the page also and make the writing easier to understand.

29. Second draft- Double page spread

Less Text



28. My Thoughts of my double page spread. .

I am really pleased with the outcome of my first draft, I feel it follows my design philosophy and i
has a fair minimalistic feel to it. To the once green and black colour scheme I have added another colour to the spectrum which is purple. I feel the colours are unusual and unique to this magazine as I cant think of any other magazines that have used these cool colours. I feel they connote a young, modern cool vibe that is perfect for my target audience aim. 
As I have stated before I wanted the text to not be the main focus and the ratio of text to imagery to be around 40/60. In my first draft I feel there is a lot of text and i do not want to intimidate the reader especially in the first issue. So i am going to move the page around and see if i prefer the page with less text. I also wanted to make some words inside the text bolder and more focussed to add and highlight the theme of "Secrets, Scandals and Saucy tips". At the moment I cant because I have too much text on the page, but i plan to do this. 

27. First Draft- Double page spread.


26. Pictures evalvation


As I stated in my recce post I liked the idea of a brick wall as a background for some of my pictures. As I feel it gives a care free, urban modern vibe to the picture which is all connotations of RnB music. So my favourite pictures are actually those with the brick background, I have tried out a few different camera angles and poses on the model using different levels and focuses. This is to just give me a wider range of choice of picture for my double page spread and possibly to use in my contents page also. 
The pictures with just the plain background will be used for the cover of my magazine, as i stated in my design philosophy I want a fairly minimalistic theme so therefore I do not want any distracting backgrounds for the front cover. As I feel this can look really unprofessional and more like a poster than a magazine cover. I have also taken a few different shots of the model and I am unsure weather I prefer her with or without the glasses but I will draft both to see which looks more professional and suited to my magazine. I feel the clean neutral background will make the main image stand out more as that is my main focus and draw the attention of a passing by customer. 
I am a little unsure of the pictures with the greenery in the background as I feel it is not very RnB and doesn't connote its fiery urban flavour. However I might try using it in one of my drafts and then decide from then if I will use it or not. 

Monday, 26 March 2012

25. The Pictures I Acquired.


After Successfully carrying out my risk assessment these are the photos I came out with. 


















24. Risk Assessment

As I have nearly finished my draft I need to start taking pictures for my final piece. However before I do this I need to consider the risks involved whist taking pictures and the safety of myself and the model.


The Risk Assessment


Tripping, falling or slipping- Making sure that there isn't any objects or obstacles that could block a pathway causing someone to trip or fall. That the ground surface is practical and not slippy making sure that the surface is completely safe before proceeding with the photo capturing. 


Injuries from props- I will make sure that all props are acquired safely and are in a sturdy condition, alongside the correct manual handling. Also that the props are stored in a safe place were there is no risk of a fall.


As I am taking my picture against a white background, I shall try a few different ones out to test where the lighting is best for a more professional affect and finish to my picture. I will also be taking pictures outside in the natural light as I feel this can also have a lovely affect on a picture. In between shots I will make sure that my model is wearing a coat and is wrapped up as the conditions may be a little chilly.


I will be taking the photo's on a Cannon Sx 200- this device is digital and does not need plugging into any sockets while in use, There fore there will be no risk of a fire or any hazardous wires to trip over whilst taking the pictures. 

Monday, 19 March 2012

23. My design Philosophy

Whilst making my magazine I have to consider what I actually want it to look like and its ideology has to connote my personal preference and taste. However I have taken on board any negative criticism and information from various questionnaire's as I want my magazine to appeal to a wide ranged target audience and for people to like it as much as I did. I have considered the 4f's when designing my magazine (Function, Format, formula and frame), in particular function and format. 


Function: obviously the main purpose of a magazine is to entertain and inform. For my magazine alongside promoting the latest music trends, gigs and gossip, I am also including other things like fashion, health, horor-scopes, gossip, interviews, quizes and competitions which makes my magazine so much more diverse than if was just being focused purely on R&B music. I have tried to base my magazine on a combination of "LOOK" magazine and "Smash Hits", taking a light hearted approach to music and fashion unlike a magazine like "Vogue", as that is aimed at a more mature reading age. However i have tried to recreate the professionalism of a high end magazine like "Vogue". Although I have based my ideas on these magazines I have not copied them just taken parts Iike and interpreted them into my style that associates well with my magazine. 


Format: I want my magazine to be mainly made up of images and interviews, but i feel too much text on a page can be quite intimidating. Especially being the age that my magazine is aimed at, if a magazine has too much text I personally don't read it as I cant be bothered and I think the majority of people my age would agree with me. Therefore I want to get the ratio of images to text right, so I feel it will be more like 60/40, as I feel this will be a successfull combination. 


To conclude i want my magazine to have a fairly minimilistic vibe  as I feel it does not need to be cluttered because the magazine can speak for itself. I want it to have a hint of class without appearing to upperclass as my target audience is young adults and teenagers, and i want them to feel mature and sophisticated to be reading it. The overall look and information will hopefully be modern, current and what people want.

22. Contents page analysis.

As I have been stuck between the two different types of RnB; the urban streetwise sub-genre or the more classy, modern fashionable style of RnB. I decided for my contents page that I would have a go drafting in the more modern glossy magazine style to see which I would prefer to do for my final piece. I personally prefer this style as I feel it would appeal more to my teenage market audience, it looks more professional and sleek, but without loosing the care-free flavour of RnB music.
I have used a minimalistic colour scheme of black white and green as I feel it looks classy and sophisticated and is very "now". I don't know if it is a set colour scheme that will carry on further through out the magazine or is just used for the contents, I imagine if i did do the cover to this contents page I would of used the cool toned green for the cover title o"Fresh n Fly". 
I had a dilemma as to what i should put in my contents page weather or not to write down what is happening on every single page or just Features. I decided just to go with the features as I feel it gets straight to the point and the exclusive stories would appeal to my target audience. So I have highlighted them clearly on the page to stand out and grab attention. Also the cover story I have used a different colour font to show that it is our main exclusive and the colour is the same as the title and various other things which is the cool green. This keeps in tune with the rest of the page, but still stands out from the other stories and interviews.
My headlining title for this page was "LISTEN UP", which I felt was a great play on words and the under the general semantic field of music "listen" is a good association. I feel this grabs the readers attention to let them know what is going on inside the magazine.
As a fun and informal way to appeal to my youthful target audience i felt that the "Lyric of Da week", was a good way to involve my audience by giving them an opportunity to tweet there lyric on twitter making them feel a part of the magazine and music. This would be on the contents page every week and i feel this would be an exclusive thing for "Fresh n Fly" as no other magazines that i am aware of do this. I also feel like this could be a positive talking point of the magazine and immediately brings free advertisement and attention. I again have still kept to the laid back RnB style by swapping the word "the" to "Da" as this is often done in RnB music. 
The editors note I have kept fairly informal being able to communicate with my target audience and not intimidate them on our first issue. 

21. Contents page draft.




Monday, 12 March 2012

20. Front cover draft

As I have mentioned before I have been uncertain as to which type (sub-genre) of RnB that I would like to focus on as there is so many. However I narrowed it down to the street/ urban sub-genre and the very grungy, sexy sub-genre. I thought I would start draphting the more street version however whilst making my front page i actually don't like this aspect of RnB, but let me know what you think? 


There is still loads of bits and bobs missing like the images on the left hand side of the page. I personally do not like this magazine cover I feel the main heading font looks unprofessional as it is not a block font, I feel the font I have used may look better in the contents page as it is less formal and more welcoming to the reader. Also I don't like the black and white picture on the front cover, for my real thing I will use a coloured photo. 

Friday, 9 March 2012

19. Bricolage

Bricolage is the finding of different ways to make music using different devices for example making instruments from Irish spoons. It also combines the collaboration of different types of music that would otherwise not suit if not in the same context but bricolage makes it work. An example of this type of Bricolage is the stereotypical heavy metal band "Aerosmith" recorded the pop/ R&B song "Walk this way" in 1975. Due to its success later on it was covered by the huge "Girls Aloud"and "Sugarbabes"in March 2007 as a fun "Comic Relief" battle of the girl band tribute.

Monday, 5 March 2012

18. Target Audience profile

This is the sort of person I will be aiming my magazine at:




Name: Bronya Siddiqui

Ethnicity: Mixed race Brittish

Age: 17

Socio economic group- middle class

Status: In a relationship

Occupation: Bronya has been working at topshop for almost a year now. She loves working there as she can look at all the new fashion trends and get them first. 

School: Bronya attends sixth form and is in her last academic year, she studies Dance, physiology and English Literature. She hopes to attend a university next year to study English literature further. 

Lifestyle: She is a popular girl and therefore loves partying every weekend and seeing her friends and boyfriend. Who she is going to paris with this summer.

Pets- Bronya still lives at home with her parents, and they have a Chiwawa called Coco. 

Interests:  She is very into dance and keeping fit, she addends a gym 3 times a week and see's health and fitness as very important. She also loves motorbikes and attends the motorbike show at the NEC in Birmingham every year. Fashion is hugely important to Bronya and loves to go shopping with her friends and boyfriend. But the most important interest to Bronya is music she loves finding new tracks to listen too and is never seen without headphones in her ear. Her favourite artists in particular are, Jessie J, Rihanna, Drake and Nikki Minaj.

Food- Bronya is not a fussy eater and loves to try new foods from different countries. Her favourite type of meal would be an indian or a home cooked roast dinner. 

Drive?- Bronya has been taking lessons and has her test coming up soon, however she hopes to drive a pink Fiat 500 as she described them as "Cool and stylish".

Hobby- Street dance, reading, partying.





17. Reccy work

Today we went round the school looking for possible backgrounds for our front cover and double page spread. I mainly chose. grungy, earthy and streetwise feel to the genre of RnB. I want the background to feel farely relaxed as the music and lyrics for RnB music seem to connote this atmosphere.


Here are some of the backgrounds I liked, obviously we are really limited during school time to the school grounds only. But in my own time when I come to do my final drapht I may use other backgrounds.



I love the grungy earthy feel to this background and would be perfect for a Rihanna esq double page spread style. However I am still in two minds as to what type of RnB style to do for my magazine weather to do the grungy high fashion side, or the gangster street style. 






Again I like the streetwise and urban feel to this background and feel it would fit well to my theme. On iPhoto I tweaked the lighting a bit to make the picture look less bright and I feel the colouring looks really affective the way it has come out. 


I have always liked the idea of a brick wall for the front cover as the genre is urbanised and I feel this would work nicely with the urban theme, However I would prefer the brick to be not so clean and have graffiti on it to show the lifestyle of an RnB listener. 


For the front cover i feel the background should be more plain than the double page spread as it may look too much once all the headings, subheadings and titles have been added. I feel a blank white washed wall can look very professional and polished. 

Friday, 2 March 2012

16. Uses and Gratifications

Mcquail (1983) classified the following common reasons for media use:


Information

  • Finding out about relevant events and conditions in intermediate surroundings, society and the world
  • seeking advice on practical matters or opinion and design choices 
  • satisfying curiosity and general interest
  • gaining a sense of security through knowledge
Personal Identity
  • finding reinforcement for personal values
  • finding models for behaviour
  • identifying with valued others (in the media)
  • gaining insight into oneself
Integration and social interaction
  • gaining insight into the circumstances of others; social empathy
  • identifying with others and gaining a sense of belonging
  • finding a basis of conversation and social interaction
  • having a substitute for real-life companionship
  • helping to carry out social roles
  • enabling one to connect with family , friends and society
Entertainment
  • escaping or being diverted, from problems
  • relaxing
  • getting intrinsic cultural, or aesthetic enjoyment
  • filling time
  • emotional release 
  • erotic/ sexual arousal.
KERRANG!
The magazine deconstruction that I did earlier on I will be looking more closely at regarding Mcquail's technique. 

Information:
  • This magazine is used for information other than music,for example it has an agony aunt page and information about sex and relationships, which comes hand i hand with the "Sex, drugs and rockn'roll" lifestyle.
  • However its sole purpose is to provide information about the music and upcoming gigs.
  • Like the tropes of any other music magazine it tells all the gossip about current stars and holds interviews with them
  •  There is lots of niche and acquired information for there target audience of rock/ heavy metal listeners appealing to there interests and identity.
Personal identity:
  • The readers interested in the magazine will be able to relate with the same fashion trends and taste through the magazine.
  • Unlike pop or fashion magazines "KERRANG!" appears to focus on real people and real bands, not models however it is fair to say that most youths like to model themselves on models and want to look like them. 
  • However I still believe that young people would model themselves son the people shown in this magazine as they may aspire to look like them, or become heavy metal stars and songwriters.
Integration and social interaction:
  • Teenage girls and boys will interact and talk to one another about the latest exclusives
  • The poster pages will cause conversation through youths as they may particukary take a fancy to one of the cover models
  • It must bring the target audiences together as they both share a passion for the same style and music
  • "gaining a sense of belonging"- usually heavy metal and rock music is very niche and frowned upon from non supportive people of the genre- however music does have the power to transport people away from everyday life and this type of music must appeal to those and make them feel a sense of belonging. 
Entertainment:
  • This magazine provides lots of entertainment- for example "735 new gigs" list and posters and the latest gossip of stars
  • This allows the reader to relax and take time out from there busy lives.
  • Although I feel "erotic/ sexual arousal" is more based around lad mags, they do still have attractive people in the magazine making the whole experience of reading it more pleasurable.

Monday, 27 February 2012

15.My Findings.

After this questionnaire I am very happy with my choice of genre as I feel it is avery popular choice amongst the target audience I am aiming at (15-25). The individuals I asked had some great suggestions to do with what should be inside the magazine like the Uk top 40', and articals about popular artists, and the 'ones to watch' page about new artists that could become popular. I feel my magazine needs to have lots of flavour, attitude and colour to appeal to the target audience of R&B lovers. The bench pricemark appears to be around the £1-£2 mark and after doing further research it was a 50/50 ratio from £1 to £2 so I may meet the price halfway and price the magazine at £1.50.  I still have not come to a descion about the name of my magazine however I like the idea of it not being spelt right like "In ya face", as that adds to the urban vibe of the music and nature of the magazine.
 To appeal to my target audience I feel the colours need to be bold and simmeltaneous with the season for example summer will be bright yellows, greens, pinks and lilacs. Whereas in winter the colours will change to blacks, silvers, reds and purples. This will bring a fresh vibe to to the magazine appeal to youth target audience. The font should also be big and bold to first to draw attention towards the magazine in addition to complying with the confident and slightly brash personalities of RnB artists.

Nicki Minaj and Rhianna seemed to be the most popular artists thaty came into conversation, people really appreciated there music, someimes contreversial style and lyrics and how they are allways fresh and allways push boundaries. This  what I want to carry through to my music magazine through bold fonts and colours, catchy headlines and eyecatching articals.

14. Questionnaire

The questions asked:
  1. Would you like the magazine to focus on gossip of current stars or new and upcoming artists?
  2. How much would you pay for a music magazine?
  3. Can you think of any apropriate names?
  4. What do you think defines an artist?
  5. What are you Favourite R&B artists? Who would you like to see on the cover?
  6. Would you like the magazine to involve other things other than music? Fashion, health ect...
  7. What are the sterotypes of a R&B artist?
  8. Do you like R&B/ urban music?
  9. What do you expect to see in a music magazine?
  10. Male or female on the cover? 
The answers:
Annie- 16


  1. Mainly newer stars but would like to see the new and upcoming artists.
  2. £1- £5
  3. Anything loud and lary- "in ya face"
  4. Style
  5. Nikki Minaj
  6. Yes, fashion.
  7. Loud, fashionable
  8. Yes
  9. Articals with pop artists, list of top 40, new realeases, Adverts- instruments, upcoming concerts- "Ones to watch".
  10. Depends on the artical- anyone facially appealing. 
James- 17
  1. Both new and current.
  2. Under £5
  3. No.
  4. The whole package, the look, voice and performance.
  5. Rihanna, Usher, Snoop Dog
  6. Yes, reviews.
  7. Angry, multi- racial, sexual
  8. Yes
  9. Interviews, ringtone page, stuff to buy, posters.
  10. Female. 
Ellie- 16
  1. Both
  2. Around £2
  3. "Dunno"
  4. There look, personality, voice. (Overall package)
  5. Jessie J
  6. Yes
  7. Chavvy, attitude.
  8. Yes
  9. Interviews with stars, Uk top 40'
  10. Male. 

Friday, 24 February 2012

13. Niche Magazines

A niche is a sub-genre of a large genre, for example Rock music has a huge market and would appeal to a wide range of people. However the niche genres (sub genres) inside of rock would be Thrash metal, speedcore, hardcore ect ect. An example of a niche magazine is "Metal Forces" magazine which involves the niche genre of Thrash metal therefore appeals to a much smaller and specific range of people making it Niche. 
The pros and cons of a Niche Magazine


PROS:

  • They are aiming to a specific target audience 
  • Can be a high demand market
  • Buyers interested will be able to find you easily
  • You may be the first to tackle this genre therefore become a trend setter allowing your business and company to grow.
CONS:
  • As it can be a really small market the income of profit may be small or very little
  • Very competitive market
  • May take longer to establish yourself
  • Could be so unpopular and specific that no one will want to buy it.

An example of a Niche Magazine is a fishing magazine called "Trout fisherman". 
This would have come from the huge genre of:
Sport
down to 
fishing
down to 
Fly Fishing
down to
Trout Fishing 
This is an example of a sub-sub-genre making it extra niche. 

http://www.bauermedia.co.uk/Brands/Trout-Fisherman/

"Trout Fisherman" is owned by Bauer Media, which owns huge successful, well known magazines such as "Heat", "GRAZIA", "Kerrang!", "FHM" alongside popular radio stations such as "Kiss HM" which generates millions of pounds. However you can also see that they have invested in more Niche magazines such as "Bird Watching", "Steam railway" and "Golfs world". Bauer can use the economy of scale as it can produce and print Niche magazines much more cheaply but still have the guaranteed success as it is a huge industry. Bauer media it reaches over 90 million adults in the Uk over multiple media channels. 
"Trout Fisherman's" average target audience is a 51 year old male . They aim it at ttraditional game fishermen with much higher than average income, who spend a lot of money on gear and are looking for high quality equipment. I think this magazine is aimed at experienced fishermen – more than half have been fishing for more than 20 years which again is a very Niche target audience. However those really interested in the hobby will probably buy this magazine to accompany there box of fishing tools.


"Trout Fisherman ( Bauer Consumer Media ) : 17,565 ; -
5.6%"
In the last 6 months of 2011 they sold 17565 copies of "Trout Fisherman" which is 5.6% less than the same period in 2010. This could be due to  the economic crisis alongside the average reader of this magazine which is 51 this is around the age retirement so therefore they may not have the money to spare to spend on this magazine. Also I presume in this modern day of technology fishing is becoming less and less popular as a hobby and certainly very few people in my generation go fishing so you could question as the generations die down sadly so does the hobby. Also Fly fishing is a very techinical way of fishing and requires a lot of skill and is not the most popular way of fishing so maybe people do not want to buy it. Companies would usually worry about having a 5.6% loss however as Beauer Media is such a huge company they can afford to keep the Niche magazine. 

12. Magazine deconstruction

I originally wanted to look at a R&B magazine as that is the genre I am going to do however I found it ridiculously hard to get hold of one and I am running out of time so I have had to settle for a Rock magazine- "KERRANG!". At the end of a day a magazine is a magazine and they all have the same conventions so I thought this might help me even more as I can take what I like from this and what I don't like without a biased opinion.


Title
 The title of the magazine?- "Kerrang!"
Why is it called that? - It is the onomatopoeic sound made when playing a power chord on an electric guitar.
What are the significant words?- As it is a one worded title this is only the significant word which is catchy and becomes a recognisable brand name for the magazine. They even feel confident enough in there brand name that they have covered up half of it with the main image. This shows how well known the magazine is as the general public still know that they are picking up a "Kerrang!" magazine without seeing the title. It is as if they have developed there own genre of magazine that is typical of"Kerrang!" Another significance about the title is the exclamation mark, the obvious reason is to emphasise that it is an onomatopoeia, and to show its a loud and Leary magazine they takes no nonsense.
What connotations do they have?-  Definitely has a rocky connotation, although the font colour is surprising bright yellow and not the obvious judgement of black, red or grey. Yellow, in my opinion connotes sun, summer, fun and childhood, this is of a huge contrast to what you would typically think a rock magazine would use. However the sub heading is also in yellow and saids ""Young guns" so I think that the colour yellow has been used to connote the youth of today. There are big cracks through the bold font to show its a little rough around the edges, and this connotes the no fuss no nonsense heavy metal lifestyle of a rock star.


Readership 
What type of reader is it targeting?- On wikipedea it saids its target audience is aged 16-25 which is around the student bench mark and the themes and price of the magazines also show its age range. Most of the images and articles are about new and upcoming bands or insiders on popular bands, this gives a fresh vibe again that shows the Target Audience would be youth orientated. Also the images of the rockstars are all 30 years under this also shows that "Kerrang!"are trying to aim towards a younger audience. Also I feel they are targeting neither sex as they have made the magazine very unisex for example there is about 6 pages of posters that you can cut out and stick on your bedroom wall and there is the same number of pictures of males to females. However I feel the genre of rock music is more male oriented due to its violence and sexual nature although more and more females are becoming fans and so therefore would read this magazine.
How does the reader 'interact' with the magazine?- As the magazine is mainly aimed at students it shows past gigs that have been a huge success making them want to come and see one. They have a crossword, various adverts, a competition to win a T-shirt and an "life of agony", an agony aunt page all these would involve the reader. Also as this is an Valentines issue there is a page all about the best tips and tricks in the bedroom and how to woo the girl you have always fancied. The magazines informal and friendly tone will make the reader feel relaxed making them able to read it in there own pleasure.


The Cover
Analyse the images on the front cover; what types of facial expressions, body language, clothing...?- The main image is of the band "Young guns" and that involves 5 band members all dressed in T-shirts and standing in a diagonal line with the closest band member to the camera and fading down to the right of the page. The closest and most prominent band member is wearing a red T-shirt whilst all the others wear white, the red could be used to promote the "Valentines Issue" heading as it can connote the colour of love and passion. All 5 men look pleasant and masculine as a heading states that they are "Rock 'N' Roll Romantics". To the left of the front cover there is three images of the three main inside exclusives. The one image that draws my eye is the image of "Slipknot" as he has a horror movie esq mask on and is pulling a face of pain this is a shocking image that immediately draws attention making the reader want to find out more.


An example of a double page spread!